Tribe Talkin' Ep 22: What we got wrong on Kiki. Content is King. Multinex. Branding $ and time in early B2B is a waste.

In this weeks Tribe Talkin' episode:

• What we got wrong with Kiki: a fair bit. Reflections on our initial reactions, and we discuss their original pitch deck. 
• Content is king, and it needs to be done inhouse. 
• The value of MMM (Marketing Mix Modelling) for digital channel management, and the rise of platforms such as Multinex. 
• Continued low rates of investments into early stage, however big tech companies filling the gap.  
• Bootstrapping and being incredibly creative will need to be a core skill. A post from Rob Liu sharing some bootstrapping inspiration. 
• Elon being Elon. Just wants an extra $80 billion of stock or he'll take his toys somewhere else. 
• AI still needs to be supervised, which people killed in Autopilot crashes realise more than most.
• Qantas plunges down to 41st on top branding lists. Triggers conversation about branding more broadly. 
• Large amounts of money and time spend on "branding" in early stage B2B is a total waste of time. 
• The importance of getting a clear message that makes your ideal customer sit up and take action. 

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